RSS Marketing Secrets

Your Marketing Arsenal Must Include RSS
By Floyd Tapia

When most webmasters think of marketing,
they would no doubt list writing articles,
placing ads in various ezines and newsletters,
optimizing their webpage for higher rankings
on the search engines, viral techniques and
of course, any free ads that work.

But one of the most effective and misunderstood
avenues of successful marketing would involve a
type of delivery channel that does just that...
delivers content to targeted audiences.

That delivery channel is called RSS. Let's
take closer look at a general overview of
using RSS in your marketing and proven tips
and shortcuts that will have your website
successfully using RSS in a snap. First...

RSS content is delivered through RSS Feeds.
What type of content? Articles, stories,
press releases, announcements, updated info,
company details, products and marketing.

But in order for your audience to view this
content via RSS Feeds, they will need to
download a special program called an RSS
aggregator. Some are available at no charge
while others have a subscription fee.

Most will ask, what is an RSS aggregator?
It is an application that will allow and
end user to subscribe to RSS Feeds thus
allowing them to read and view your new
content.

And yes, you can still use e-mail to deliver
your news and updated content. E-mail is not
going away as a few writers have predicted.
In fact, you really can compare RSS to e-mail
since they both have their own characteristics,
opportunities and communication differences.

Our point of discussion today is that RSS is
growing at an alarming rate. So much so that
business owners need to take a closer look at
how to use this to help make your web business
more competitive and ultimately to make more
sales.

One can also enjoy getting possible higher
search engine rankings due to new content
being updated thanks to RSS technology. But
remember that there is no overnight solution
to accomplishing getting better rankings or
more customers.

But using these innovative tools and make
marketing and growing your business much more
profitable and convenient to run. Here's
some helpful sites for additional help:

http://www.feedforall.com

http://www.make-rss-feeds.com

http://www.small-business-software.net/display-rss.htm

http://www.mywebfeeds.com/

http://www.feedscout.com

http://www.quickrssfeeds.com

Now it's up to you to take a closer look
at how RSS can literally change the face
of your business in a good way and then
take an active start to include RSS as
part of your overall marketing arsenal.

The RSS Connection is an ever growing website
helping small business owners learn the basics
of RSS and how to use it to help grow their
business and secure additional targeted customers.

http://www.theRSSConnection.com

Article Source: http://EzineArticles.com/?expert=Floyd_Tapia

RSS Your Way to Financial Success Online

Using RSS to Make Money Online
By Kevin Fairbanks

Most of you have seen those little buttons on websites labeled RSS or XML. If you are wondering what they are, RSS means Really Simple Syndication. Really simple because when you subscribe to a site that has this feature, you keep up-to-date with new information without having to check the site every day. This is really good news because you can use it to get newsfeeds from major news networks, news on new movies, even your favorite musician's tour dates or CD releases.

This new twist to the Internet is very valuable to you as a Internet marketer too. Imagine replacing email marketing with RSS marketing. People actually subscribe meaning they want your information updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.

Newsreaders are special software that read RSS feeds. To get started, download a free RSS reader.

If you use a Windows PC, go to http://www.rssreader.com

For Mac users, see http://ranchero.com/netnewswire

Once you are set up, here's all you or your customers have to do...

Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you. Select Copy Shortcut ("Copy Link to Clipboard" for Mac, "Copy Link Location" for Firefox browsers), and paste that URL into your RSS Reader. And that is it, you are subscribed. Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you do not want to download software, subscribe to your favorite feeds through My Yahoo or My MSN.

So how does any of this make you money?

More traffic means more money. By placing RSS on your website or your blog, anyone can subscribe automatically and know when a new product or service is available. This new breed of Internet shopper is not to be ignored. To take advantage of the traffic you have to make your RSS feed available to website visitors and submit your feed information to RSS, blog and XML type directories.

Here's how you get RSS for your site!

Go to http://blogs.law.harvard.edu/tech/rss for the best source of RSS and Blog information. There are several file types for RSS and here you learn which is best and why. The easiest and fastest way to learn more about this technology and see it in use is to go to http://rss.sitesell.com where you find all you need to know about RSS, including solid marketing ideas.

There is no need to become a techie, no need to know all the ins and outs of RSS and XML. There is a huge need for you to know enough about this newest technology to use it. Once you do, it becomes easy to see how you make money online with RSS. In the same way newsletters and opt-in email are used for successful marketing, RSS is much easier, faster, and a much less intrusive way to communicate with potential or existing clients and customers.

It's very critical to provide exactly what people want to make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Start using RSS and XML technologies to make money online now before it too becomes the jungle email marketing is. To add fuel to your marketing fire, use optimized content for frequent updates to your blogs and web pages and deliver it with RSS.

The Internet changes quite quickly. RSS seems to be made to stick around, at least until something bigger and better comes along. It is easy to setup and monetize. Online entrepreneurs should take advantage of this new technology as soon as possible. The advantages far outweigh the disadvantages, so start now to reach a very targeted, eager audience for your opportunities.

"Dotcomology" is The Science of Making Money Online! http://www.Profits-For-You.com/dotcomology.html GET IT FREE!
Check out my blog: http://www.Profits-For-You.blogspot.com
Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and set up my own BLOG! http://www.Profits-For-You.com Click here to find out how!

Article Source: http://EzineArticles.com/?expert=Kevin_Fairbanks

Use Content More Than Once with RSS

How To Milk Your Content For All Its Worth With RSS
By Lynette Chandler

RSS, Newsletter, Blog, Website…with so many places you can publish your web content to, how do you choose; especially when articles and time to publish them is limited. Besides, why should you publish your content in so many different formats? If you've been doing business online for any amount of time you know that building a list is integral to success. Regular website content brings search engine robots back. So do blogs. Blogs also help build your expert status and RSS is the new way for people to subscribe to your content without giving out their email address – among other things.

Ok, so you know it's all good and they will help build your business, but how can you do several or all without piling more work on your already full to do list? It's really quite simple. Make your content work harder and milk it for all it's worth.

Instead of publishing your newsletter entirely by email, publish it to a content management system or blog that will automatically create an RSS feed each time you update it. Your next step is to put that RSS feed into your mailing list manager* create a signup box as you would a regular newsletter and put it on your website or blog in a prominent area together with the RSS feed. It, probably won't take more than a few minutes if you already have everything at hand.

From now on, people can choose to subscribe to your newsletter by RSS or email and every time you publish the newsletter to your website or blog, RSS subscribers will see that you have new content and people who opt-in for email will receive an email notice. To top it all off, the content is also archived online permanently and all you did was type and publish one time.

You know the amazing part is, that's not all. You can syndicate your newsletter for more exposure. Contact a few webmasters and ask them if they'd like free, automatically updating content on their websites. Create the codes for them so it's super easy for them to add you. When they do, the next time you publish your newsletter, their website gets updated immediately. If anyone wants to read more of your content, they would be brought to your site.

RSS is truly an exciting technology. Not only does it open many doors for you to share your content, it can also help you work smarter by cutting down your work as you read above. There's no reason why you shouldn't have an RSS feed today and if you already have one, it's time you should milk your RSS feed for all it's worth.

*Note: Not all mailing list managers can take your RSS feed and convert it into email updates.

Lynette Chandler helps marketers make the most of technology in their marketing. She shares what technologies, why and how to apply them in her newsletter. Get a hold of this valuable marketing technology information at http://www.TechBasedMarketing.com

Article Source: http://EzineArticles.com/?expert=Lynette_Chandler

Use My Content On Your Site

Displaying RSS Feeds on Your Web Page
By Sanjay Johari

RSS feeds have made it very convenient to syndicate information from various sources. Most of websites and services that publish fresh content, such as ezines, press release, new agencies, blogs make their content available thru RSS feeds. As new content is published the RSS feed gets updated automatically.

Adding RSS feeds to web pages has many advantages. Let us say you have added RSS feeds from a popular ezine on one of your web pages.

• The content of the web page is automatically updated as the ezine makes new content available via RSS feeds. Every time search engine spiders crawl your web page they are likely to find the web page updated.

• The visitors to your web site will also find new content on every visit and they might be tempted to visit your web page more often.

• You do not have to bother about writing fresh content as RSS feeds are updated automatically.

Earlier I had written an article on adding RSS feeds to a web page using java script. While this method makes fresh content available to the readers, the content of the feed cannot be “read” by search engine spiders. Therefore the web page does not get the benefit of changing content from the search engines.

On the other hand php based installation makes it possible for spiders to notice the changing content of the web page. This article is a follow-up of my previous article which outlines simple steps to put RSS feeds on a web page.

For the purpose of this article I have chosen the free version of software available from CaRP. The software can be downloaded from this site:

http://www.geckotribe.com/rss/carp/

The instruction manual which comes with the package gives detailed instructions for installing and running the software. Additional information is available from the site. While there are several options available for using the software, I am showing here the simplest steps to load and run the software:

1. Download the software on your computer. It comes in a zip file. After unzipping save the available folders and files on your computer. These files and folders will be available – carp (folder), img (folder), carpsetup.php, README.html .

2. Upload all the files and folders to the root directory of your website. This can be done by using FTP. If uploading is done file by file, ensure that the names of the files and folders, and location of files in their folders do not change.

3. Create a new mySQL database.

4. Run the setup file carpsetup.php from you web browser.

5. A new page will be displayed. On this page select mySQL database option which is easier of the two options given there.

6. Another new page will open in which you have to fill the details of mySQL database. Click on “Create Database Tables”.

7. The page which opens now will have code which has to be put on the web page where you want to show RSS feed. The code will be displayed in a gray box.

8. Within the code there is “setup code”. This setup code should be pasted into a file called carpconf.php . The file will be available in carp directory. On the html script of this file locate the line “//Add configuration code that applies to all themes here” . Just below this line paste the setup code.

9. Choose a web page where RSS feed has to be displayed. The file name of the page should have .php extension. If your page has .html or .htm extension, you can try replacing only the extension with .php . Normally this should not change the way the page appears in a web browser. If you encounter any problem you could make a new web page with .php extension.

10. At appropriate location of the web page, where you want RSS feed to be displayed, paste the code in the html script of the page. From there you can remove the setup code. It is not required to be added to all pages once it has been added to carpconf.php page in step 8 above.

11. If you now open your web page in the web browser it will start showing the RSS feed which comes along with the package. For changing this to RSS feed of your choice you will need to make changes in the code you have entered in step 10. In the code there is a URL after CarpCasheShow. Change this URL with the URL of RSS feed you wish to display.

Now the web page will display the RSS feed of your choice. You can choose to display more feeds on the same page or have separate pages for RSS feeds for different sources.

You can see this page on my website on which RSS feed has been added using exactly the steps shown here.

http://www.sanjay-j.com/RSSFILE/homebusinesspop.php

You can see some more pages from the links on left column of this page.

I have tried to make the process easy to follow. You can always refer to more detailed instructions which come with the package. Take advantage of the free content available and use them to boost your page positioning and traffic to your website.

Sanjay Johari contributes articles regularly to ezines. Grow your list, make new friends and ensure your success in life:
http://www.sanjay-j.com/empowerism.html

Article Source: http://EzineArticles.com/?expert=Sanjay_Johari

Fun

Putting words out there for the world to see - and thinking, someone will eventually quote me.

Benefits of RSS: Does it work for you?

What Is RSS And How Can It Benefit You?

By Bernie Wiemers

RSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.

As a web site publisher, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site. They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.

As a web site owner, RSS allows them to receive up to date links to information on a regular basis that runs on auto pilot. When the publishing site is updated, their web site is also updated.
The result of this is that their web site is updated more regularly which also increases their search engine ranking.

The other benefit the web site owner receives from using RSS is that their information remains "fresh" which encourages their visitors to return on a regular basis.

However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief description and a link to the article that resides on the publishers web site.

The main disadvantage to the web site owner is that they trade off traffic for content, as their visitors need to visit the publishers web site to read the complete article.

But, this is a minor disadvantage considering all the benefits that RSS offers the web site owner.

The web site owner will need to install some software in order for them to receive RSS Feeds.

This software ranges from commercial packages the web site owner can purchase all the way down to freeware. Before purchasing any software you should research the different software packages that are available to ensure you get the software that is most suited to your requirements.

Fortunately, setting up an RSS feed is relatively straightforward and should only take a couple of hours at the most, and, once RSS is set up their is very little maintenance (if any) required.

If you are a web site owner, you should consider the power of RSS and what it can offer you and your web site.

Bernie Wiemers has been working in the information technology industry for the past 19 years and has been on the internet since it was available in Australia.

Are you interested in learning more about RSS? Visit money site builder and view a free video tutorial on how you can install an RSS feed on your web site for free!

Article Source: http://EzineArticles.com/?expert=Bernie_Wiemers

RSS: Introduction to the Basics

The Basics of RSS

By Jonathan Coupal

RSS stands for “Really Simple Syndication”, and it is a standard, public format designed for sharing headlines and the content of web sites (previously known as the RDF Site Summary). But RSS feeds are not just for news anymore. Almost anything that can be organized into smaller items can be then syndicated through an RSS feed.

Overview of RSS:

In many ways, it is similar to newsletters that web sites offer to keep viewers updated. The substantial difference is that this system does not require users to provide their e-mail addresses since it offers a direct channel to the information.

An RSS feed is a lightweight XML (Extensible Markup Language) web page that contains a list of items (each identified by a link) such as the headline, date/time and a description of new item published.

When syndicating news headlines, for instance, those fields can be used for the story title and the summary.

RSS started in the world of blogs. Its objective was to help people reading too many blogs to organize their information, especially blog creators, who found it hard to keep updated since it implied a hard routine. They had to visit those pages every day using their web browsers. Their wish was to find an easy and simple way to check if there was any new content on their blogs.

Once RSS was created, the problem was solved.

Since it’s inception in 1997, RSS has evolved into a popular format of sharing content between sites (including sites such as CNN, BBC, Disney, Apple iTunes and many more). Some experts think it has one of the most popular formats for distributing news headlines on the Web.

Today, there are more than seven hundred thousands websites utilizing RSS feeds. It’s popularity is due to this fact: RSS is a simple XML document, easy to generate and light to transport. It can be used for many different objectives, it grows easily and everybody can use it.

In other words, RSS is an excellent ally for those people who want to be updated by multiple on-line sources and who wish to find their overwhelming amount of information organized in a simple and automated way.

How RSS Works:

Here’s how it works: The web site makes an RSS feed, or channel, available for viewing, just like any other file on the server. In order to read this information, you need to install software called an RSS reader on your computer. Then you connect this software to the RSS feeds for your favorite pages and click update in your RSS reader. This way, the program checks the RSS feeds and tells you what is new on your selected sites.

About ITX Corp:

ITX Corp is a business consulting and technology solutions firm focused in nine practice areas including Business Performance, Internet Marketing, IT Staffing, IT Solution Strategies and Implementation, Technical Services, Internet Services, and Technology Research. To learn more about what ITX can do for you visit our website at http://www.itx.net or contact us at (800) 600-7785.

Article Source: http://EzineArticles.com/?expert=Jonathan_Coupal

Hi - My blog was hacked - but I'll have content here again within a couple of days. Thanks for your patience.