Tuesday, February 20, 2007

Learn the Secret to RSS Feeds

RSS For Rookies
By Scott Hendison

What are RSS newsfeeds?

RSS stands for Rich Site Summary, or for Really Simple Syndication. Both mean the same thing, so don't let it confuse you. An RSS is something a website (or a blog) offers to readers provide a "news feed" of their information. It's available for everyone to add to their own "news reader" for free and gets displayed on your desktop or in your web browser.

It works almost like a stock ticker, delivering exactly the information that you have anonymously "subscribed" to, eliminating the need to go out and check your favorite outlets for new information, because they're already delivered to your computer.

Who needs RSS?

Well, everyone need it. It's so much more efficient than going to get it, or getting endless email newsletters. Having the paper delivered to your home makes more sense than driving to the store every day, doesn't it? In the same vein, let's say that you want only the latest news about only certain subjects, and routinely go out and check several websites to see what's new. Using RSS, those individual websites will deliver that news right to your desktop, suitable for reading, clicking, printing, or ignoring.

How can you use RSS?

There seems to be no single definitive answer, because there are so many ways to use it. I'll tell you about the easiest way to get RSS feeds that I know of, but by no means is that the only way. That is; on your homepage of your web browser.

First, you need an RSS newsreader, (a.k.a. "aggregator"). The good news though is that you may already have one. Since millions of people have Yahoo, MSN, Hotmail or Google accounts, I'll walk you through adding a news feed to your MSN home page. Go to http://www.my.msn.com and sign in. If you don't already have a hotmail account, go ahead and create one. If you'd prefer, you can go to http://my.yahoo.com and do the same) It only takes a minute go get a new account.

After signing in to My MSN, you'll see quite an array of news, weather, sports, ads, stock quotes, local information etc. Think of this as your canvas, and you're free to arrange or remove the information how you see fit. Each of these sections you see can me easily moved or deleted. To move them, just click and drag from the top right of each subject area. To remove them, click the minus (-) sign in the top left of the subject area. Feel free to delete them all, since you can always add them back later.

Now go to top left of the screen, right above the "Welcome" area you'll see "Add content" below your name. When you go there, you get four choices (Tabs) for adding content. The default tab that comes up is "Search". and from here you have four options and each is clearly defined. If you know the exact web address (URL) for a company's newsfeed, you can enter it right here. The other three tabs might be worth exploring too, since they let you browse by company names and subjects. Then you just click a box for all you want.

After signing in to My Yahoo, you'll notice that there are already several news feeds from Reuters listed there, with "Top stories", "world News", "Politics" and "Business". Above those stories, you'll see a big yellow box in the center explaining how you can "Add Content". Click the link to "add content" and you'll come up with a search box allowing you to "find content" about a given subject. Type in a search phrase, and you'll be presented with search results that all have an "Add" button next to them. Hit the "Add" button by the ones you want, and then hit the "Finished" button at the top right, and you're done. You just added that RSS news feed to your My Yahoo page. Scroll down at the My Yahoo main page, and you'll see those news headlines you added at the bottom of your list. To rearrange the order of your news feeds, just hit the small "edit" button at the top right of each news section. To remove a news feed, just hit the X like you would to close any window.

Customizing your own news feeds

Now suppose you don't need to "find" a news feed on a subject, because you already know you want to add a particular one. Well that's easy too. Al you have to do is identify what the "RSS feed URL" is for the information you want to add. Most blogs or news organizations show you these now on their websites.

Look for a small orange box on the website that says XML or the words "RSS Feed" or "News feed" and click on it. In the case of large organizations, like CNN for example, you'll be taken to a page with a nice set of instructions, and a whole list of RSS news feed URL's that you can manually copy and paste into your news reader.

Sometimes though, you'll be taken to a page that looks like gibberish code. Don't let that scare you like it did me the first time I saw it! When that happens, you are actually looking right at the feed itself, and all you have to do is copy and paste what's in the address bar of your web browser, right into your news reader. That's called "knowing the specific URL of the feed" on MSN, and ""Add RSS by URL" in Yahoo.

In My Yahoo, to manually add a news feed, go to the "add content" area, and choose the link to the right of the Find button that says "Add RSS by URL". Once you paste your URL in that window and hit "add" the news headlines should show up there. If they don't, then you may have copied the URL wrong, or added a space at the end. Then just hit the "Add to My Yahoo" button and you're done! In MSN, you'll paste the URL of the news feed right into the search box, then check the box when it shows the result.

Delivering exactly what you want and only when you want is how the internet is supposed to work. Things are only getting better.

In researching this article, I notice that My Yahoo seems to be having problems adding certain manual URL's. Oh well. Nothings perfect.

Scott Hendison is an internet consultant
based in Portland Oregon, but working with companies in five countries. He specializes in search engine placement and E-commerce POS solutions. For over 100 other articles he's written please visit his website at http://www.searchcommander.com.

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Thursday, February 01, 2007

Build Content with RSS Feeds

RSS Feeds Updating Content Builder
By Blake C. Hendrickson




One of the most powerful innovations regarding the way in which information is communicated on the internet is the commencement of the use of RSS. RSS, stands for Really Simple Syndication, Rich Site Summary and RDF Site Summary. RSS is a way to formulate information in a uniform and consistent manner that can be "read" by machines. This technology (specifically RDF) was developed by Ramanathan V. Guha, and former employee of both Apple Computer and Netscape Communications Corporation. The technology itself went through a dramatic stop and go journey towards becoming the go-to program in its particular niche. Ownership was contested and different teams of people intimate with the product and its background fought for years over who had a legitimate claim to the most recent advances in RSS. The most potent use of RSS is its use as a updating content builder for news feeds on websites.



One aspect of this service is that of sparing the website owner the necessity of hiring independent writers to create unique articles for their site. When updating content, the RSS content building services act as a "personal writing assistant" locating and pulling all recent articles that may have appeared on the internet and that are relevant to a website's customer base.



Simply, RSS is a code that is added to the website, and, once added, acts as an anchor or an avenue through which relevant information is grounded to the site and constantly refreshed without the site administrator having to lift a finger. The most common accolade for RSS takes a word from one of the acronym descriptions; most consumers and site administrators are entirely impressed with the simplicity of installation and use. One site webreference gives reviews of different RSS products as well as testimonials from happy consumers and instructions on installation.



RSS feeds or webfeeds are also referred to as "aggregators" because of their ability to glean relevant news feeds from many different sources and organize them into a coherent and consistent list. The feeds to done have to be downloaded and only need to be installed once, thus ensuring their convenience and explaining their use by such large organizations as Yahoo and The New York Times.



In addition to the multiple sites offering explanation of RSS, the possibilities for service are similarly numerous. Just some of the names include: HyperDig, Fyuze, Rocket RSS Feed Reader and Fastbuzz. The names, like the companies themselves, stress the cutting edge nature of the technology and the speed with which it can bring up to the moment news straight to consumers.




The author is owner & operator of several successful article sites. For more info & resources visit:
RSS Feeds Automatic Updating Content or:
Article Submission Service



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Master RSS Newsfeeds

How Can I Use RSS?
By G Mo




We receive emails from time-to-time asking about the RSS feed feature we provide and how it can be used. Today we are taking a few minutes to cover what an RSS feed is, how you can use it, what you need and how to validate the ones you subscribe too.



What is RSS?

How can I use RSS?

How do I get a news reader?

Can I use these feeds on my site?

How to validate?



What is RSS?



The acronym stands for Really Simple Syndication. The theory behind RSS is that information on the web is pushed to you, rather then you pulling it. For example, lets say you love the all American sport, Baseball. Well, traditionally you would visit a website such as ESPN.com and look up scores, stats news and information. This would fall under the "pull" theory. However, RSS simplifies this process and lets you have information "pushed" directly to you, at one location. Now you are getting all the news and information without having to look for it. After all, isn't it better to have the latest news and information delivered directly to you, rather than clicking from site to site?



RSS allows you to see when sites from all over the internet have added new content, in real time. You can get the latest headlines and articles (or even audio files, photographs or video) in one place, as soon as they are published, without having to remember which sites to visit and then visit them each day.



How Can I use RSS?



The most common use or integration of RSS for a web surfer is on a customized homepage. Just about everyone I know has a customized homepage for the internet. Whether it's from Google, Yahoo or MSN a customized homepage allows you to select what information you want displayed when you log-on to the internet (that first page when you open your browser). These custom homepages have an RSS news reader capability so you get streaming news and information in one, familiar place, the second it happens.



Not all websites currently provide RSS, but Really Simple Syndication is getting more popular and is a great barometer about the website and whether it's current and provides reputable information. GetUSB.info provides RSS capability for those who love USB powered gadgets.



How do I get a news reader?



In general, the first thing you need is something called a news reader and, as mentioned before, most search engines have this feature when using a customized homepage or start page. A news reader is a piece of software which checks RSS feeds and lets you read anything new that was added to them. There are many different versions, some of which are accessed using a browser, and some of which are downloadable applications. Browser-based news readers let you catch up with RSS feed subscriptions from any computer - which is what GetUSB.info recommends, whereas downloadable applications let you store them on your main computer, in the same way that you either download your e-mail using Outlook, or keep it on a web-based service like Hotmail or Gmail.



Once you have chosen a news reader or customized a homepage, simply decide which content you want to receive automatically via RSS. You can do this by looking on your favorite web sites for the RSS logo, click on it and then subscribe. For example, if you would like the latest information on USB gadgets, then visit the sidebar (navigation area on right side) and click on the RSS logo or the quick link to add to your homepage for Google, Yahoo or MSN.



Can I use these feeds on my site?



On the flip side of a web surfer is a webmaster or web programmer. They too can benefit from RSS technology. For example, RSS gives a web programmer the ability to automatically update their site and provide the most current news and information to their visitors. Since content found in Really Simply Syndication is, by definition, information intended for redistributed, this is a great tool for fresh website content. Note; it is important to re-syndicate the information exactly as received along with credits to those due otherwise you are infringing on copy write laws. Now, going back to the example, if you run a technology website or blog you might find it very worth while to syndicate information about USB gadgets and this can easily be done using the RSS feature of GetUSB.info http://www.getusb.info



News readers can also be found in web browser software such as Firefox, Opera and Safari, and will automatically check for RSS feeds when you visit a site. This is the ultimate in making RSS subscriptions a snap with just a single mouse click. For more details on news readers below are some quick links to their respective websites:



NEWS READERS


Windows


Newz Crawler http://www.newzcrawler.com

FeedDemon http://www.feeddemon.com/feeddemon/index.asp

Awasu http://www.awasu.com


Mac OS X


Newsfire http://www.newsfirerss.com

NetNewsWire http://ranchero.com/netnewswire


Web


Google Reader http://www.google.com/reader

Bloglines http://www.bloglines.com

My Yahoo! http://my.yahoo.com

NewsGator http://www.newsgator.com/ngs/default.aspx


Browser


Mozilla Firefox http://www.mozilla.com/firefox



How do I know an RSS feed is good?



The last thing you can do is check to make sure the RSS feed is valid, meaning the format of the feed is correct to display the content being syndicated. Typically an RSS feed is validated by the web programmer or webmaster because they want to insure the format is correct. So if you are a web surfer it shouldn't be a big concern. However, if you need or want to validate a feed, one of the most common RSS validators is FeedValidator.org or http://www.feedvalidator.org



In conclusion, if you haven't tried RSS yet, you should. It makes life much easier and more convenient. It will reduce the amount of spam email and all the while get you the news and information you need on the topics you want. Cheers and good luck.




Gmo runs the GetUSB.info website which is about USB Powered Gadgets and more... Daily articles.



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